28 January 2021 06:46 am

Namrata Joshipura’s ‘Now’ an ode to technology

- Posted on 18 March 2018

New Delhi, March 18 (IANS) Designer Namrata Joshipuras vision is that of global aesthetics and her autumn/winter line at the Amazon India Fashion Week (AIFW) truly echoed her design aesthetics when she chose to present a collection titled ‘Now that had its essence in technology.

Her collection in association with NEXA had some glamorous designs in smart cuts and detailing.
“Technology has evolved to the point that it is integrated or integral to us – it is no longer an intermediary between us and the world. We are one! New neural pathways are dug – our brains are changed forever and indeterminably. The trajectory is uncertain,” said the designer.
Her collection, which was showcased here on Saturday, comprised sharp silhouettes that included gowns, jumpsuits and skirts, each with multi layers of embroidery.
The colour palette varied from electric blue, deep magenta, dusty pink, grey and black making each piece apt for millenials and all those who want to move with time.
Her unique ability to marry contemporary silhouettes with modern interpretations of artisanal embellishments has distinguished the brand and for those who watched her show got a glimpse of that.

Read more

Punjabupdate is the free media platform established with a view to uphold what the fourth estate stands for without making any tall claims. Our practice so far has been to be non-conformist rather than flowing with the tide. We know this is not the easy path but then it has always been so. It is credibility and independence that are dear to us and epitomise our core values. We will question what is wrong and espouse what we feel is the right cause, at the same time fully conscious that both are relative terms but we will go by the interpretations are rooted in the collective consciousness of the people. At the same time, we will not stake any claim to be moralists as that can the most difficult test to pass and we admit it.
Copyright 2020 © punjabupdate.com