Tuesday 27 October 2020

FB to stop using phone numbers to recommend friends in 2020

- Posted on 21 December 2019

San Francisco, Dec 21

Following privacy concerns, social networking giant Facebook is set to stop using your phone number for recommending friends in 2020.

According to a BBC report, users will soon have “a code sent to their mobile phones when logging in to make access harder for hackers”.

The change is part of Facebook’s $5 billion settlement with the US Federal Trade Commission (FTC) and will come into effect from next year. 

Facebook last year confirmed the use of users’ phone number for targeting ads and stopped using members’ security phone numbers for advertising in June this year.

In March, the company faced backlash over its secure login process two-factor authentication (2FA) where it asked users to add phone numbers, which can be searched by advertisers.

In a statement, Facebook said it has been receiving questions about two-factor authentication and phone number settings on its platform.

Reports emerged this month that Facebook has joined hands with top retailers who are sending the social networking giant data on what the customers are buying in retail stores. Facebook, in turn, is targeting those customers with specified ads.

Not just online shopping, Facebook is able to track what customers buy in stores and target those customers with ads, according to a Business Insider report.

Facebook makes almost all its money by selling ads. In the third quarter (July-September) this year, Facebook’s revenue was $17.6 billion and ads contributed a whopping $17.3 billion of the total revenue.

Read more

Punjabupdate is the free media platform established with a view to uphold what the fourth estate stands for without making any tall claims. Our practice so far has been to be non-conformist rather than flowing with the tide. We know this is not the easy path but then it has always been so. It is credibility and independence that are dear to us and epitomise our core values. We will question what is wrong and espouse what we feel is the right cause, at the same time fully conscious that both are relative terms but we will go by the interpretations are rooted in the collective consciousness of the people. At the same time, we will not stake any claim to be moralists as that can the most difficult test to pass and we admit it.
Copyright 2020 © punjabupdate.com